Without a clear presentation answer to this two questions below, you may struggle to market your business or even get it off the ground:
- Who exactly is your costumer and what problem are you solving for them ?
- how will your services or product succeed in the marketplace where others services like yours may have failed?
Getting a clear answer for these two question above will help you to craft an effective strategies that will help your business to be presence in front of your target customer, However, you need to know what is a buyer pers0na and why it important for your marketing research survey.
What is Buyer Persona ?
Buyer persona is primary concern that is always place at the heart of any marketing strateg and in every part of inbound process. If your not able to put in well design action buyer persona that can engage with your potential customer in relevant and contextual manner, then you will lost your customer trust and interest. losing trust and interest from you potential customer is very hard to get them back.
And that’s why buyer persona is important for marketing .
Buyer persona help you to focus on challenges and pain points, your prospects costumer are facing and provide you with the insight and accurate flow of marketing ability to hit the right target audience at the right time, with precise content. With a Good plan buyer persona, give you inform on what your business is suppose to be doing in order to help your potential customers. without an effective buyer persona, you won’t know what content to build or article to share, how you can plan a good marketing strategy or where you can improve your presence. they are our outstretch which determine the direction of our buyer journey and where we should be going to target our potential customers.
Purpose of developing a buyer persona is that you will be able to know exactly who to attract with your astonished quality content and get start with your business.
Having a well strategized buyer persona will help you to segment your potential audiences and contacts, by allowing you to delivery accurate message at the right time by being specific and detail orientated
Buyer persona need time, restraint, good strategy curious mind. in order to create a pure framework which is your ideal buyer persona, you have to question yourself and your business to determine who exactly would be interested in what you want to offer.
At these point you need to be well thought out and serious with your question and survey, the greater details you have, the more valuable you can evaluate and nurture solutions for.
And you most be properly wondering why type of question and survey you need to be doing right ? No problem , I can help
Normally the question you want to be asking initially, are the question that will help you to lay a good foundation of who are your ideal buyers, questions like :